A recent post from the Childnet highlighted the growing issue of advertising on Instagram where there are a continuous stream of sponsored posts and celebrity endorsements. Advertisements can appear in different places across the platform, from your newsfeed to Instagram Stories. You can spot these adverts by looking out for the ‘Sponsored’ label on the image or video. But it can be harder to spot if a celebrity you follow has been paid to promote a particular product. To read the article click on this link
This is true not only for Instagram. With an ever increasing use of social media as a marketing channel and more bloggers and Vloggers appearing for young people it is even more key that they develop an awareness and become more critical of what they read. The Childnet article focusses on Instagram but the key message is that of Critical Thinking which highlights three key questions;
Who – Who posted the content? Are they reliable and what other content do they usually post? Are they coming from a particular perspective? Think about what they might gain from posting this content
What? What did they say about the content? Could the content have been edited or show a limited perspective?
Why? Why did they post it? How did they want you to feel, or what did they want you to do?
This trio of questions can be applied to all material on the world wide web and would be a good place to from when considering what is being viewed.