Like many of you I am sure a streak is something that happens at sporting events when people have had a bit too much to drink or was sung about by Ray Stevens in 1974 . For those who claim not to be old enough to remember such things, follow the link to find out more.
To the current generation of Snapchat users however, it means something different. A Snapchat Streak counts how many consecutive days two people have been sending Snaps to each other. Every day they send a Snap their streak gets longer. To young people this is often taken as a challenge and have possible affects on their self esteem through failing to keep it going.
To find out more on this trend, visit http://www.childnet.com/blog/what-is-a-snapchat-streak